TRASHIT


Breaking Taboos, One Bag at a Time!






















            
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PROJECT OVERVIEW

TrashIt is more than just a brand; it's a movement towards social awareness and empowerment. The packaging embodies our commitment to addressing the taboos prevalent in Indian society, initiating crucial conversations, and fostering positive change.

My goal: TrashIt aspires to revolutionize the perception of trash bags within the Indian community by rebranding them to confront prevalent social taboos. Through vibrant colors, captivating illustrations, and strategic hashtags, the aim is to spark dialogue and challenge stereotypes. The brand identity, focuses on 4 taboos in India - mental health, the LGBTQ+ community, women’s freedom and equality and menstruation. The mission is to establish Trashit as the premier choice, debunking the notion that household essentials must adhere to uninspired standards.


The result: The result of this endeavor is a groundbreaking rebranding effort that not only boosts sales but also fosters awareness and inclusivity. Departing from conventional packaging norms characterized by mundane fonts and overcomplicated designs, TrashIt emerges as a beacon of innovation and creativity in the market. By infusing household products with bold aesthetics, TrashIt establishes itself as the premier choice, debunking the notion that household essentials must adhere to uninspired standards.

MARKET RESEARCH 





    

DESIGN LANGUAGE


To address these challenges, the design solution focuses on rebranding trash bags with a distinct Indian aesthetic, drawing inspiration from vibrant Indian festivals and iconic truck art. 
The new packaging features eye-catching illustrations, vibrant colors, and larger, more visible logos. Typography is revamped to exude playfulness and cultural relevance.

The rebranded trash bags communicate a bold personality, signaling a departure from the mundane and embracing the vibrancy of Indian culture. This transformation caters specifically to the Indian mass population, effectively breaking taboos prevalent in society by initiating conversations around them.


COLOR


TYPEFACE
Typeface “Theka”
MOTIFS




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