PROJECT OVERVIEW
Overview:
Sanskriti, meaning tradition, is a meticulously crafted two-part book, conceived and designed using are.na, offering a captivating exploration of Indian culture. Through a kaleidoscope of color, motif, objects, and gestures depicted in family photographs spanning generations, Sanskriti unfolds as a vibrant testament to the enduring legacy of Punjab's cultural heritage.
Exploration of Culture:
Divided into thematic sections centered around religious ceremonies and festivals intrinsic to Punjabi culture, Sanskriti serves as a visual voyage through the depths of tradition. Seamlessly blending themes of memory, nostalgia, culture, clothing, relationships, and family, the book immerses readers in the richness of Punjabi heritage.
Innovative Printing Techniques:
At its core, Sanskriti is a celebration of design innovation. Employing a unique printing process, images are layered upon each other to create evocative juxtapositions, echoing the timeless repetitions of tradition across generations. The incorporation of local languages such as Punjabi and Hindi lends an added layer of authenticity, while timestamps and handwritten notes evoke the charm of vintage photo albums.
Homage to Heritage:
The meticulous stacking of images on the book's cover, reminiscent of old-world negatives, serves as a poignant homage to the bygone era of traditional photo albums. Coupled with the choice of perfect binding, Sanskriti pays reverent tribute to the cherished memories encapsulated within the pages, reminiscent of a time-honored legacy.
Rizograph Revolution:
In its second iteration, Sanskriti undergoes a transformative journey through the realm of the Rizograph. Each chapter pulsates with the vibrant hues synonymous with the festivals it portrays, breathing life into the narrative with an unparalleled depth of visual storytelling. Through this innovative approach, Sanskriti elevates the art of design, serving as a beacon of cultural resonance and vibrancy.
In essence, Sanskriti transcends the realm of a mere book, emerging as a timeless masterpiece that intertwines the past, present, and future of Punjab's cultural tapestry. Through its fusion of design ingenuity and heartfelt storytelling, Sanskriti stands as a testament to the enduring allure of tradition, inviting readers to embark on an unforgettable journey through the vibrant hues of Indian heritage.