QUTAB MINAR
Develop a brand identity for Delhi’s tallest Minaret - The Qutab Minar
A branding and digital experience project reimagining Qutub Minar’s online presence by blending modern design with cultural heritage. The project focuses on a scalable, typography-driven identity that seamlessly adapts across digital platforms. By integrating motion and strategic storytelling, the platform enhances engagement and invites users to explore the monument’s grandeur, fostering a deeper connection to its rich legacy.
- User Experience (UX) Designer
- Interaction (IxD) Designer
- User Interface (UI) Designer
- Brand Identity Designer
- Brand Strategist
Context
- Solo Project
- Duration: 4 weeks
- Figma
- Miro
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- DISCOVER
THE PROBLEM
Qutab Minar, world’s tallest brick minaret lacks a distinct brand identity, lacks a compelling and globally recognizable brand identity to captivate and draw in visitors from around the world.
- IDEATE
Myriad Pro
Helvetica Neue
- DESIGNResponsible connections with vivacity
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