QUTAB MINAR

Develop a brand identity for Mexico’s premier tourist destination.








Overview

A branding and digital experience project reimagining Qutub Minar’s online presence by blending modern design with cultural heritage. The project focuses on a scalable, typography-driven identity that seamlessly adapts across digital platforms. By integrating motion and strategic storytelling, the platform enhances engagement and invites users to explore the monument’s grandeur, fostering a deeper connection to its rich legacy.
 Responsibilities

  • User Experience (UX) Designer
  • Interaction (IxD) Designer
  • User Interface (UI) Designer
  • Brand Identity Designer
  • Brand Strategist

Context

  • Solo Project
  • Duration: 4 weeks

Tools

  • Figma
  • Miro
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects





  • LOGO

Modern, fun and instantly recognizable.
 

THE PROBLEM

Qutab Minar,  world’s tallest brick minaret lacks a distinct brand identity, lacks a compelling and globally recognizable brand identity to captivate and draw in visitors from around the world.


Logo  Exploration


Logo lockup    
   


  • BRAND IDENTITY

Reflects Qutab Minar’s soaring height and intricate craftsmanship, the visual language is built around verticality, elegance, and grandeur. 

Typography

These typefaces mimic the elongated and stretched feel, which matched the structure of the building. 




Myriad Pro









Helvetica Neue 


ColorThe brand’s color palette draws inspiration from the majestic Qutub Minar, capturing its historical grandeur and intricate beauty. Sandstone reflects the rich, earthy tones of the monument's iconic structure, while a contrasting shade of Turquoise symbolizes the vibrant skies that surround it. Complemented by subtle shades of Onyx Black and white, the palette marries the ancient elegance of the monument with a modern, refined touch.



Image treatment

    


  • CAMPAIGN


A dynamic, multi-channel brand experience.





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Palakh Khetrapal
New York

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