PAPA DON’T PREACH

Brand Identity and Art Direction
Production Design
3D Design
About Me
Other Works






















            
CCCCCC





PROJECT OVERVIEW

Brand Brief:
Papa Don’t Preach by Shubhika is not merely a fashion label; it's a rebellion against the mundane, a celebration of individuality, and a fusion of modern glamour with traditional aesthetics. Shubhika's designs redefine contemporary fashion boundaries with fearless creativity, transforming each garment into a wearable work of art. The brand attracts a diverse audience ranging from young adults, millennials, and Gen Z to brides, bridesmaids, influencers, and celebrity stylists.

Goal:
The goal of crafting the flagship store for Papa Don’t Preach by Shubhika in Manhattan is to create an immersive retail environment that reflects the brand's avant-garde spirit, celebrates self-expression, and engages the target audience in a visually compelling experience. The design aims to break stereotypes, challenge conventional norms, and resonate with the brand's identity of boldness and innovation.

MOODBOARD AND INSPIRATION


KEYWORDS

02/        

Store Design - Papa Don’t Preach by Shubhika


                                                             


Papa Don’t Preach by Shubhika is a fashion phenomenon that defies convention, offering a bold and eclectic fusion of modern glamour and traditional aesthetics. Shubhika’s designs are a vibrant celebration of individ- uality, with each piece telling a unique story through intricate detailing and fearless creativity. The brand’s avant-garde approach to fashion transforms every garment into a wearable work of art, making Papa Don’t Preach a go-to choice for those who dare to stand out. From unconventional bridal wear to statement-mak- ing couture, Shubhika’s designs redefine the boundaries of contemporary fashion with a rebellious spirit. Papa Don’t Preach is not just a brand; it’s a testament to the power of self-expression and sartorial innovation.





Previous Project


Next Project