TRashIT


Brand identity and social media campaign for dustbin bags.

 




Overview

Trash It is an innovative trash bag brand designed for the Indian audience, inspired by the bold and colorful aesthetics of Indian truck art. The brand goes beyond functionality, integrating a strong cultural narrative and social impact, making everyday waste disposal a statement of change.

“Trash It” as a Call to Action: The brand name isn’t just about waste disposal—it’s a reminder to trash regressive taboos. TrashIt is more than just a brand; it's a movement towards social awareness and empowerment. The packaging embodies our commitment to addressing the taboos prevalent in Indian society, initiating crucial conversations, and fostering positive change.
 Responsibilities

  • Brand Identity Designer
  • Brand Strategist
  • Packaging design
  • Logo design

Context

  • Solo Project
  • Duration: 4 weeks

Tools

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects




THE PROBLEM
The dustbin bag market lacks innovative packaging and distinct brand identity. Most brands miss a strong story and message, reducing the product to just a utility. A compelling narrative, design, and purpose-driven approach can transform consumer perception and elevate the category.



  • LOGO

Bold, woke, rooted in Indian culture.



Logo lockup    




  • BRAND IDENTITY

Reflects Indian culture, and functions as a household item stirring conversation.

TYPOGRAPHY

Primary typeface
Theka

Theka is a free vector font inspired by the beautiful Indian Truck Art. Designer of this vector art is Indian designer Anurag J. 
















Secondary typeface
Helvetica



            





ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijk|mnoparstvwxyz
0123456789!"#$%&/()@=?,-

COLORUse of contrasting, bold and bright colors inspired by Indian culture and its diversity.  





SOCIAL IMPACTTrash It doesn’t just stop at innovation; it sparks dialogue on crucial social issues. The packaging utilizes its four sides to highlight four major taboos in Indian society.

Each side of the box features illustrations infused with traditional Indian motifs and patterns, seamlessly blending culture with contemporary activism.








  • PACKAGING DESIGN

The packaging merges bold Indian truck art motifs with a sleek tissue-box format for effortless usability and strong visual impact.



PACKAGING
  • Tissue Box Format: Unlike traditional trash bag rolls, Trash It’s packaging is designed like a tissue box, allowing users to pull out one bag at a time efficiently.
  • User Convenience: This approach enhances accessibility, reduces wastage, and ensures ease of use, making trash bags an effortless part of daily life.





DESIGN AND ART DIRECTION






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Palakh Khetrapal
New York

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