DESIGN LANGUAGE


To address these challenges, the design solution focuses on rebranding trash bags with a distinct Indian aesthetic, drawing inspiration from vibrant Indian festivals and iconic truck art. 
The new packaging features eye-catching illustrations, vibrant colors, and larger, more visible logos. Typography is revamped to exude playfulness and cultural relevance.

The rebranded trash bags communicate a bold personality, signaling a departure from the mundane and embracing the vibrancy of Indian culture. This transformation caters specifically to the Indian mass population, effectively breaking taboos prevalent in society by initiating conversations around them.


COLOR


TYPEFACE
Typeface “Theka”
MOTIFS