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PROJECT OVERVIEW

TrashIt is more than just a brand; it's a movement towards social awareness and empowerment. The packaging embodies our commitment to addressing the taboos prevalent in Indian society, initiating crucial conversations, and fostering positive change.

My goal: TrashIt aspires to revolutionize the perception of trash bags within the Indian community by rebranding them to confront prevalent social taboos. Through vibrant colors, captivating illustrations, and strategic hashtags, the aim is to spark dialogue and challenge stereotypes. The brand identity, focuses on 4 taboos in India - mental health, the LGBTQ+ community, women’s freedom and equality and menstruation. The mission is to establish Trashit as the premier choice, debunking the notion that household essentials must adhere to uninspired standards.


The result: The result of this endeavor is a groundbreaking rebranding effort that not only boosts sales but also fosters awareness and inclusivity. Departing from conventional packaging norms characterized by mundane fonts and overcomplicated designs, TrashIt emerges as a beacon of innovation and creativity in the market. By infusing household products with bold aesthetics, TrashIt establishes itself as the premier choice, debunking the notion that household essentials must adhere to uninspired standards.