PROJECT OVERVIEW
Papa Don’t Preach by Shubhika is not merely a fashion label; it's a rebellion against the mundane, a celebration of individuality, and a fusion of modern glamour with traditional aesthetics. Shubhika's designs redefine contemporary fashion boundaries with fearless creativity, transforming each garment into a wearable work of art. The brand attracts a diverse audience ranging from young adults, millennials, and Gen Z to brides, bridesmaids, influencers, and celebrity stylists.
Goal:
The goal of crafting the flagship store for Papa Don’t Preach by Shubhika in Manhattan is to create an immersive retail environment that reflects the brand's avant-garde spirit, celebrates self-expression, and engages the target audience in a visually compelling experience. The design aims to break stereotypes, challenge conventional norms, and resonate with the brand's identity of boldness and innovation.